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          Brand Value

Customer first 
- We put customers as our top priority.
- We provide the best products and services that exceed customer expectations

Responsibility
- We sincerely completes the assigned responsibilities having a sense of ownership
- We have responsibilities to not only customers but also investors, employees and our society.
- We strive to provide the most challenging, stimulating, enjoyable and rewarding environment

Trust
- We deal with the highest level of trust, respect and integrity. 

Sharing & Partnership (Collaboration)
- We are empowered by sharing, communicating and collaborating.
- We are leaders and team mates. 

Excellence
- We are global in thinking, yet local in our approach.